Pragmatic Marketing
A framework for a pragmatic approach to marketing focuses on delivering products that customers would like and identifying their requirements. It involves interviewing prospective customers, creating a prototype of the product and then testing it with them to make sure it meets their needs. The process continues through the entire life-cycle of the product.
One approach flirts with relativism, suggesting that truth is not as important a concept in philosophy as it has been considered to be. Another approach is more cautious about relativism, and focuses on the speech-act and justification projects.
Track and trace
Track and trace is an essential supply chain management tool that enables businesses to know the exact location of their items at all times. This transparency aids companies in improving logistics workflows, save time and cut costs. It also aids in improving efficiency and quality. More methods reduces the requirement for manual inventory counts and checks. It also helps avoid production disruptions due to insufficient or poor quality raw materials and appliances.
During the pandemic, many companies realized that they had no an end-to-end view of their supply chains. This has resulted in a rise in the demand for intelligent track and trace technologies that can provide more reliable, accurate information about the performance of a supply chain. These new technologies are able to make the supply chain more resilient to disruptions in the future and also protect the health of consumers and their families.
Serialisation is an option that can be added to your CMMS to improve the track and trace capabilities of your company. This will ensure that every item has an individual identification that can be tracked in real-time. This can also help you comply with stringent regulations, including ones related to food safety. Utilizing a digital platform such as MaintainX that integrates with your CMMS software, will allow you to access and analyze this data in an easy-to-use interface.
The term 'track and trace is a bit confusing because it is similar to "follow the track." However this is a distinct method, and it involves recording the journey of an asset or shipment. The information is then accessible to all those involved in the supply chain, including customers. This gives customers more confidence in their deliveries and allows them to determine if it was damaged or lost during transport.
In each step of the transportation process most parcels are scanned digitally. The information is then accessible online, and customers can check the status of their shipment at any time. This makes the shipping experience better for both the customers and the carriers. It also allows them to offer this service at a lower price.
Counterfeit detection
Businesses suffer billions of dollars in losses each year due to counterfeiting and grey-market diversion. It damages brands' reputations and damages trust, and in the case of food items and medicines, can harm the health of the public. To fight this menace real-time tracking of items is essential. But due to cost digital authentication has generally been reserved for high-value products.
Pragmatic's world-leading visual detection technology powers a range of counterfeit prevention tools that work together to safeguard your business. It is based on the Visual-AI stack and offers an adaptable and flexible counterfeit detection for your marketplaces and platforms. Our solution is fast, accurate and simple to use.
It identifies and detects all types of fake documents ranging from digital images to "paper" banknotes. The system examines various aspects like watermarks and microprinting to verify that your goods are genuine. This way, you'll be able to keep your customers safe and ensure that your products conform to the standards of quality required. This will boost your profits and customer confidence. The system is also mobile and can be utilized at any point of sale.